One of the best ways to support your cause during a giving campaign is signing up to be an advocate. You help build excitement and encourage others to give to the UVA causes you care about.
The Hoo+2 Challenge
Use your voice and take home a sustainable prize with the Hoo+2 Challenge. Make a gift to your cause and encourage two other Hoos to make a gift through your personal advocate link and receive your Hoo-Tensils in the mail!
How to Get Started
- Step ONE: Give! It’s much easier to ask others to give once you’ve given yourself
- Step TWO: Fill out this form
- Step THREE: Within 48 hours you will receive a giving link via email
- Step FOUR: Start sharing with your network! Use social media, email, and text
- Step FIVE: Check the advocates section of the campaign page to see your results and impact
- Step SIX: Once you receive two gifts through your link, your Hoo-tensils will be sent to the address you provided
Best Practices for Outreach
- Brainstorm who you would like to reach out to. Think through your network who may be a supporter of your cause
- Be intentional with your messaging! When approaching someone, it’s helpful to use this formula for your message: belief statement + you statement + opportunity statement
- Explain the importance of giving right now. Often, there is a match associated with a giving campaign so be sure to note that in your communicaions
- Say THANK YOU and provide updates! If you know that someone you have contacted has made a gift, thank them for giving and give them an update
Subject: Today’s the Day—Join Us for Giving Day!
Body:
Hey [First Name]!
Today is a special day for [Your School/Organization Name]—it’s Giving Day, and we’re calling on alumni like you to help make a lasting impact.
Your support today helps [insert impact statement, e.g., “provide scholarships, enhance student experiences, and strengthen our community”]. Whether you give $5 or $500, every gift matters.
I’ve already made my gift—join me and let’s make this the biggest impact yet:
[Insert giving link]
Every gift counts—and every alum makes a difference.
Go Hoos!
[Your Name]
Class of [Year]
Subject: We’re halfway there—can you help us reach our goal?
Body:
Hi [First Name],
We’re halfway through [Giving Day/Week]—and we’re making great progress thanks to alumni like you!
But we’re not done yet. We need your help to reach our goal and unlock [insert challenge/match if applicable, e.g., “a $10,000 alumni challenge gift”].
Make your gift now and be part of something big: [Insert giving link]
Go Hoos!
[Your name]
TEXT
Hi [First Name]! [Today / This week] is [X CAUSE Giving Day/Week], and I am rallying support to make a big impact! Every gift—big or small—helps us [insert brief impact statement, e.g., “support student scholarships” or “fund critical programs”]. Join me in making a gift today! [Insert giving link]
SOCIAL
[Today / This week] is [X CAUSE Giving Day/Week]! I’m rallying support to make a big impact 🧡
Every gift—big or small—helps us [insert brief impact statement]
Join me in making a difference today: [Insert giving link]
#GivingDay #MakeAnImpact #Support[CAUSE]